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Founded in 1995, DITA reinvented eyewear by transcending its conventions, creating a discreet luxury with product ranging from bold character frames to new interpretations of timeless shapes through innovative technology. With over 20 years in design and partners at the highest levels of manufacturing, DITA’s expertise is unparalleled, earning a coveted reputation as a true leader in optical innovation.

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ABOUT OPTIX AT BROADGATE

OPTIX Opticians, based on Bishopsgate in the City of London, a 3 minute walk from Liverpool Street Station, are one of the UK’s largest independent opticians. We are a family owned and run business of highly experienced and qualified optometrists and opticians, offering one of the country’s widest selections of premium and designer optical frames, the latest high technology lenses, sunglasses, contact lenses and other eyewear accessories.